babybytesBaby Bytes Studios, founded by the creators of Baby EinsteinTM, is partnering with Precision Development to create an new, original library of media. The suite will include enhanced apps and digital titles for families with young children.

“Many producers entering this space are simply recycling old content,” said Julie Clark, Baby Bytes’ Mommy-in-Chief and the creator of Baby Einstein. “We believe a new generation of parents, plus the powerful capabilities of digital platforms, merit a completely fresh approach.”

Earlier this year, Baby Bytes and Precision Development quietly co-developed and released Lullabytes, a lullabies app and sleep tracker.

“The volume of downloads and five-star reviews of Lullabytes have been fantastic,” said Clark. “They confirm our belief that the quality of content matters, and parents are looking for innovative but practical uses of mobile technologies.”

Baby Bytes also announced an updated version of Lullabytes and will release iOS and Android versions in coming weeks.


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