FINGERPRINT DIGITAL LOGODigital learning and entertainment company Fingerprint has partnered with Astro Digital 5 to help the Malaysia-based consumer entertainment media group develop a customized mobile entertainment and learning app network for children.

Powered by the Fingerprint technology platform, the Astro mobile app network is expected to debut by the end of 2013 and will bring bundled mobile gaming services for kids and families, including apps, games, ebooks and more, to more than 3.6 million Astro customers throughout Malaysia.

Already a provider of learn-and-play mobile apps for kids in the U.S. via its Fingerprint Play network, Fingerprint is now expanding its direct-to-consumer business model to include an enterprise platform solution.

By partnering with entertainment and technology companies like Astro Digital 5, Fingerprint will license and develop customized versions of its network. Under its deal with Astro, Fingerprint is developing both the underlying platform technology as well as the SDK, which will enable Fingerprint-approved, third-party developers to easily integrate their apps onto  Astro’s mobile app network.

Astro will manage all distribution and customer-facing services, while Fingerprint will develop and manage the back-end technology and partnerships with top content providers and game developers from around the world. This mobile network is a bundled service that will feature a range of learning and entertainment games, apps and ebooks, localized in Mandarin, Malay, Tamil and English.

As part of its library, the Astro mobile app network will feature titles from developers around the world, including current products from Fingerprint’s network, such as Kids Learn Mandarin and Big Kid Life Firefighter, as well as Astro’s many properties like Happy Dragon and Oh My English!

The service, available on iOS and Android, will be a featured bundle as part of Astro Digital 5, which provides mobile content, IPTV and interactive television services to Astro.

 

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