npdDigital accounted for more than half of the amount U.S. consumers spent on video gaming in Q2 2013, The NPD Group’s latest Games Market Dynamics report shows.

According to the report, total consumer content spend on video games totaled $2.88 billion. Content in digital format, such as full game and add-on content downloads, subscriptions, mobile games and social network games, generated $1.77 billion of the total.

“Digital full game downloads and downloadable content spending experienced a combined 27% percent increase when compared to Q2 2012,” said Liam Callahan, industry analyst, The NPD Group. “Spending increases occurred across both video games and PC games in the digital format.”

The total consumer content spend declined 3 percent when compared to the $2.97 billion spent in Q2’12. When adding spending from accessories, hardware, and total content, spending decreased 9 percent, due almost entirely to hardware declines as consumers anticipate the new consoles set to launch this fall.

New physical video and PC game software saw $769 million in consumer spending during the second quarter while the total consumer spend on other physical forms of content, including used and rental, reached $343 million.

As Liam said, “increases in digital format spending offset nearly all the losses from the declines in physical format spending.”



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