Mobile devices are changing the face of the educational games market, a new research report by Ambient Insight shows. Also known as “serious games” or “game-based learning,” educational games are becoming increasingly accepted on mobile devices, making them easily accessible by and convenient for consumers fueling the booming mobile market.
Ambient Insight’s forecast predicts that the game-based learning market will grow from $1.5 billion in 2012 to $2.3 billion in 2017. The larger stimulation-based learning market, which incorporates corporate training games, is expected to jump from $2.3 billion in 2012 to $6.6 billion in 2017. In total, this will bring the educational games market from $3.9 billion to $8.9 billion in 2017.
Research shows that this massive growth in game-based learning and educational games overall is being stimulated by the apps targeting the mobile market. Mobile learning games are now outselling PC games, generating more investor interest in the mobile market. For example, according to Ambient, of 31 game-based learning companies that raised money last year, 23 were mobile.
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