playdohThe creatable, colorful, makeable fun of the Play-Doh brand is coming to life digitally for Android devices with the company’s first educational app, Play-Doh Create ABCs. Licensed by Hasbro and developed by PlayDate Digital, the app incorporates Play-Doh-style fun while nurturing children’s pre-reading skills.

Capturing the fun, tactile experience of the classic Play-Doh compound as a digitized and educational experience, the app was designed in collaboration with preschool education expert and co-founder of PlayDate Digital, Dr. Michael Cohen.

Play Doh Create ABCs is intended to help kids recognize letters, write them in proper stroke order and associate letters with sounds. Parents will even be able to track each individual child’s progress with the ‘Parent Reporting’ feature.

The app nurtures children’s emerging language and pre-reading skills, encouraging fine motor skills and coordination, and stimulating their creativity via a series of interactive play modes:

  • Write & Craft: every successful letter made transforms into an exciting reward. When a child completes a letter, they get the chance to craft their own reward out of ‘virtual’ Play-Doh and save it in their personal ‘Create and Share’ Zone.
  • Create & Share: in this mode, children can enjoy all the colorful, animated objects they’ve created by building their own custom pictures. Parents can easily share them with family and friends using the ‘Send to Camera’ function!
  • Letter Matching: the Match button allows kids to enjoy matching the PLAY-DOH letters and pictures. By grouping letters with objects that start with the same sound, the activity reinforces initial letter sounds.

Already available for iOS, the app is now available for Android users worldwide.


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