CARTOON NETWORK MIXELS LOGOCartoon Network and The LEGO Group have joined forces to produce a new global entertainment franchise: Mixels. Launching in 2014, Mixels will focus on integrated family entertainment, featuring animated content, a rich digital gaming experience, a collectible building toy concept and more.

The two companies aim for Mixels to inspire new ways for young people to engage in immersive entertainment content that fuels sustainable, creative physical and virtual play. Through the Mixels experience, fans and the audience will become creators and active participants in the process, creating new characters and content. The new venture is a multi-format, multi-platform experience where a kid can join in anytime, anywhere.
With this exciting new franchise, Cartoon Network Studios will drive all narrative, animation and digital content while Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The LEGO Group will focus on Mixels toy design, manufacture and distribution as well as licensed LEGO Mixels publishing to support the property.

“This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP,” said Rob Sorcher, chief content officer, Cartoon Network. “Bringing together world-class animators and game developers with LEGO content and product design teams at the earliest stages of creation proved to be an energizing collaboration, showcasing the creative strengths of both brands.”

Animated content will air on Cartoon Network and on Cartoonnetwork.com, introducing kids to the colorful Mixels creatures that can be mixed and combined with one another in creative and unpredictable storylines.

A collectible portfolio of mini building sets will launch in three waves in 2014, followed by an app-powered gaming experience that will engage fans in mobile game covering the sprawling Mixels world.

 

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