hasbrologoHasbro and The Walt Disney Company are expanding their strategic merchandising relationship for major Disney entertainment properties Marvel and Star Wars.

The Marvel amendment extends Hasbro’s global rights to Marvel characters for an additional two years running through 2020. Hasbro will continue to develop a wide range of toys and games for Marvel’s global Universe of more than 8,000 characters, including Spider-Man, The Avengers and Iron Man.

Following Disney’s acquisition of Lucasfilm, the two companies sought to align the terms of both the Marvel and Lucasfilm agreements. The Marvel extension aligns with the term for Hasbro’s rights for the Star Wars franchise, which also runs through 2020.

Both agreements cover entertainment, including all film and television properties, for the respective franchises during the period and include similar product categories.

In accordance with the extended term of the Marvel agreement, Hasbro will guarantee an additional $80 million in royalties to Disney, with respect to Marvel-branded products, contingent on additional Marvel theatrical releases.

Additionally, in anticipation of the next three Star Wars sequel motion pictures, and the release of other potential Star Wars-related entertainment, Hasbro will pay up to $225 million in guaranteed payments to Disney.

 

Comments are closed.