ZACT LOGOSmart mobile service provider Zact has released details from a recent U.S. consumer survey looking at some of the hot topics and concerns parents are facing when it comes to mobile technology and their children. In particular, the survey revealed insights about parents’ views of children’s use of smartphones.

Key findings include:

Smartphones prevalent in U.S. households

  • 64% of families have between 3 and 6 mobile devices in their household
  • Nearly half of children in the U.S. have a smartphone
  • 58% of parents allow their child 1 to 4 hours of screen time on their smart device per day

Pricing and service woes

  • 75% of parents are very concerned with the cost of the phone and plan
  • Nearly half of parents are frustrated by the cost of adding family members
  • Over 40% of parents frustrated by length of service contracts
  • Over 40% of parents frustrated about paying for standard plans vs. only what they use

Deep concerns about privacy, safety and overuse

  • 73% of parents are concerned about the lack of parental controls of their kids’ mobile phones
  • 78% of parents are concerned about online safety using mobile phones
  • 64% of parents are concerned about the amount of time their children spend texting
  • 79% of parents are concerned about being unsure who contacts their children
  • Over three quarters of parents agree that legislation has not kept up the changes in the mobile phone industry regarding protecting minors

Given more control, parents are willing to introduce smartphones to their children

  • Two thirds of parents feel their child is old enough for their own mobile device
  • If the device included parental controls, 62% of parents feel the ideal age to give a child a smartphone is 13 or younger
  • Over 90% of parents rate the ability to limit access to certain apps, block contacts, detect geolocation, and limit texting and web access as important when considering introducing a smartphone to a child
  • 26% of parents have used screen time as a reward;  51% have considered it



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