Duck Duck Moose, the creator of educational apps for children, announced today that it has received $7 million in Series A venture funding led by Sequoia Capital and Lightspeed Venture Partners, with participation from Stanford University. The funding will be used to grow Duck Duck Moose’s popular family of apps, expand the executive team, and add illustrators, animators and engineers to the rapidly growing company.
With more than 2.4 million paid app downloads, Duck Duck Moose has become one of the industry’s most popular designers of quality, educational children’s apps. This month, Duck Duck Moose earned three additional Parents’ Choice Awards for its most recent titles, Trucks HD, Princess Fairy Tale Maker, and Superhero Comic Book Maker, making it the only company to win 14 Parents’ Choice Awards in the mobile category. Every Duck Duck Moose app has now been recognized with this iconic seal of approval from the Parents’ Choice Foundation, the nation’s leading nonprofit guide to quality children’s media and toys.
“It’s rare to find a team such as Duck Duck Moose that plies its craft with the skill and imagination of artisans. The quality that comes shining through in its apps is why people have chosen to pay for them 2.4 million times, all without a penny being spent on marketing,” said Aaref Hilaly, Partner, Sequoia Capital. “In a noisy market that offers a dizzying array of choices, Duck Duck Moose’s brand stands out as one that is loved and trusted by parents, children and educators alike. We are thrilled to help them build on this foundation.”
“As a father of a three-year-old little girl, I recognize that children are more engaged around interactive educational content on mobile devices than ever before. Duck Duck Moose has demonstrated strong traction, and we believe it has the opportunity to become THE brand that parents think of when they look for mobile applications that will keep their children entertained and deliver a lot of educational value,” said Justin Caldbeck, Managing Director at Lightspeed Venture Partners. “It’s a great team with great products, and we couldn’t be happier to be working with them as they take these next steps to grow their business.”
Duck Duck Moose was founded in 2008 by three friends who were inspired by their children’s love of learning. Combining a unique set of design, engineering and creative skills, the Duck Duck Moose team has invented original apps that teach nursery rhymes and songs, introduce early learning concepts in literacy and math, and encourage open-ended creative play through drawing and storytelling. “Kid testing” is a central element of Duck Duck Moose’s design process; the team also works closely with teachers to ensure the apps are developmentally appropriate and focused on critical early education skills. All of the apps feature original characters and stories developed by Duck Duck Moose’s creative team, and they include music produced by two of the founders who are classically-trained musicians.
“Today’s mobile devices offer an entirely new way for children to engage with music, math, language and art, but few apps succeed in marrying educational content with engaging interactive experiences,” said Caroline Hu Flexer, co-founder of Duck Duck Moose.
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