Amazon’s Kindle isn’t just for eBooks anymore. Increasingly, it’s about electronic games. Amazon’s new Kindle Fire HD tablet is getting praise from game companies, including the biggest one of all. Activision Publishing, a division of Activision Blizzard, is making its Skylanders Cloud Patrol game available for the Kindle Fire platform. Santa Monica, Calif.-based Activision Blizzard sees the potential of mobile games and it launched its first freemium game (the iOS version of the Skylanders title) in April. It has also set up Activision Mobile Publishing as a publisher of third-party games created by outside developers. The Skylanders property is a true transmedia franchise — one that crosses various media types — as a top-selling console game and toy collection. “We are thrilled to team up with Amazon to now bring the franchise to millions of Kindle Fire users,” John Coyne, consumer marketing vice president at Activision.

via venture beat.


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