Disney will launch an online safety ad campaigns centered around its popular Club Penguin virtual world, seemingly responding to concerns over Habbo‘s alleged lax security in blocking pedophiles. The media company will spend £3 million ($4.7 million) on the ads, which will appear on TV channels, websites, Club Penguin, and Disney’s other virtual worlds. It intends to reach 100 million children and parents across Europe, the Middle East, and Africa with the campaign.

Habbo developer Sulake was accused last month of failing to protect its players — mostly children — from sexual messages and content from other users. The Finnish company was forced to disable chat in the virtual world temporarily, as it suffered criticism from the media and as investors divested themselves from Sulake.

[via Gamasutra]


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