Reading Rainbow host and producer, LeVar Burton, has brought back the iconic brand as a reading adventure App designed especially for the iPad. Designed for children 3-9 years of age, the App delivers a library of hundreds of curated books and all new videos presented in a world of adventure and discovery. The Reading Rainbow App is the inaugural project of RRKidz, Inc., a digital media company co-founded by Burton and entertainment veteran Mark Wolfe.

Launch partners include Little, Brown Books for YoungReaders, Holiday House, Charlesbridge Publishing, Kane Press , Sleeping Bear Press, Peachtree Publishers and Shenanigan Books. Similar to the original series, children journey with Burton on exciting real-life adventures. These in-app video field trips connect the stories children read to the world they live in and use a combination of newly produced video as well as classic segments from the TV show.

The Reading Rainbow App is free for download on the iPad and includes the ability to fully explore the App, the islands, videos and to select one book to read. The subscription is now available for a limited-time introductory price of $9.99 a month or $29.99 for six months at the App Store.

For RRKidz, the Reading Rainbow App is only the beginning. Plans for 2012 include expanding the Reading Rainbow App library of content, launching it on new platforms and introducing new digital products to inspire children’s love of reading.

“I come from a family of teachers, and when I was offered the opportunity to host Reading Rainbow in 1983, I recognized immediately the value in using technology to inspire kids to read,” said Burton. “Reading will never go out of style, but the tools used for learning are changing. I am excited to bring Reading Rainbow back so that parents who watched the show can now share that same feel-good experience with their own children but on a platform that resonates with today’s digital kids.”

“We’re excited to offer a safe experience designed just for kids,” notes Asra Rasheed, RRKidz CEO. “We’ve created an easy-to-use subscription service for parents, allowing them to unlock the extensive Reading Rainbow library books and videos without the worry of approving and purchasing each item separately.”

“Throughout its more than two decades on television,Reading Rainbow enjoyed an exceptional reputation for children’s quality programming,” noted Wolfe. “That same focus – bringing together the best, most enriching content for children, all in one place – is what RRKidz is all about, now with the Reading Rainbow App and in the future with a wide array of new projects.”


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